Morgenthal Frederics sells upmarket eyewear and appropriately, it is all about lighting, presentation of product, and visual appearance. All the stores are designed around David Rockwell's original Shaker inspired woodwork. Our most recent challenge was to relocate the flagship store to a new location one block north without causing the owners to close or loose business. We have to date worked on three of these projects and we are in the planning stage for two others.